Hi! I'm Malaika :)
With a love for all things sugar, I began waffling part- time in May of 2017 alongside my day job.
It started off with just weekends at small events in London, and the weekends then grew into weekdays and trips all over the UK! Soon I had to make the decision to leave my job and focus full time.
The very first event was at a West London summer fair- never waffled before and totally winged it with a 'Whats the worst that could happen?' attitude.
With trial and error came invaluable experience, broken waffles and lots of burns!
Being the first to bring Wafflesticks onto the scene, within 5 months of opening we landed a busy street food fest, selling over 600 waffles over 2 days and soon after came opportunities with brands I could only have dreamed of working with.
Since then we've worked with the likes of Facebook, Youtube and frequently on film sets- the team even waffled for four months with Secret Cinemas production of Blade Runner!